Marketing Skills to Maximize Results in 2025
By Emily SmithDec 5
What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.
Published December 12th 2023
Find all the right social image and video sizes and dimensions for Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (formerly Twitter), YouTube, and Snapchat in this comprehensive guide.
You don’t need to be told how important your social media visuals are. In fact, a survey found that 63.2% of businesses rely heavily on images and videos as part of their marketing strategy.
There are so many platforms and so many rules.
Getting your visuals to look good on everything from Facebook to Pinterest is difficult without a guide. So we decided to make one.
We’ve looked at the various sizes and dimensions you need to know to make your social accounts look great and do what they’re supposed to.
All of the sizes in the titles are recommended ones. Often, you can use larger sizes but stick to the aspect ratios to ensure images and videos display correctly.
Below, you'll find dimensions for the following platforms:
Let's get to it.
Facebook is becoming more and more visual in character, as well as increasingly geared for mobile. And in 2023, Facebook is still the world’s biggest social media platform, with nearly 3,05 billion monthly active users.
That’s a lot of eyes that might be seeing your content. The potential is huge here, especially with algorithm changes that favor engagement and sharing.
There are a number of different image and video types on Facebook, from ones in your feed to profile pages. We’ve listed them below.
Most likely, the most-viewed picture you’ll post on the platform – your Page’s profile picture – will act as your avatar across the site.
It’s often the first thing people will see when they come across you and will appear alongside your posts, your comments, and pretty much all of your Facebook activity.
Guidelines
Introduced in 2011, Facebook cover photos give you a huge chunk of space at the top of your page to stick a photo or a video.
This is a great way to add more character to your page without sacrificing your pretty profile picture.
Guidelines
This refers to the image Facebook uses when it generates a box from a shared link. You also get the content’s title and description along with the image.
Getting the image size right is integral to making your content look good whenever someone shares it on Facebook. Get it wrong, and the image can be cropped poorly or stretched out.
Guidelines
That’s the best recommendation for making an image look good on your timeline and on your fans’ Newsfeeds.
Guidelines
Your audience's attention span is extremely short on social media, so keep Facebook videos as short as possible.
Facebook is still a ‘social’ network at heart, so professional users are advised to avoid going too commercial or product-driven with imagery. Instead, aim to convey the human side of your brand – and, as with all the networks here, use the best resolution possible and shoot for the optimal Facebook post dimensions.
With nearly 336 million monthly active users, X is another huge platform and one of the biggest social media networks worldwide. Everything moves faster here, so you need striking images to stand out in a fast-moving newsfeed.
According to research, posts with images get 150% more shares than their imageless counterparts. Not to be sniffed at.
Seen on your profile page and on every tweet you make, your X profile picture is very important. Particularly so if you’re a brand.
Most commonly, companies will use their logos, but some also make seasonal edits to spruce them up and grab a bit of attention now and then.
Guidelines
As previously mentioned, sharing images increases engagement and gets more people to see your content. Getting the right image size will help you maximize results.
X will crop and resize based on the image you use. To get it looking at its best in the stream, though, 1600 px x 900 px is your best bet.
Guidelines
Like Facebook, X lets you add a huge photo to your profile to show how interesting and great you are.
Businesses use this in different ways, from advertising new products and events, extra branding, or just showing some nice staff photos.
Guidelines
Easy-to-read but information-packed infographics are one visual tactic brands can use to increase engagement on X.
Since its inception, Instagram has been a visual network where marketers can indulge their inner photographers and filmmakers.
Take the best of the three orientations for Instagram posts (square, landscape, and portrait). Choose the right one for your brand and compose your photos or videos accordingly. And let your creative juices flow into Stories and Reels by considering the right dimensions for those formats.
As with all profile pictures, this will be seen next to every photo you post, so it’s important to make it eye-catching.
Your profile picture will display at 110 px x 110 px on mobile and 180 px x 180 px on desktop. A 320 px x 320 px image will ensure it looks good across all devices.
Guidelines
This refers to the photo seen in the Instagram feed or when tapped on from elsewhere (such as someone’s profile page).
Guidelines
This is how your picture will appear on someone’s profile page or in a hashtag search. Something that catches the eye can be important.
Getting this right is very handy if you’re showcasing products, while even more so if you want to turn your entire profile page into a single picture.
Guidelines
Instagram Stories and Reels are the most popular content forms on Instagram, and uploading them in the correct size format is important to catch the eye of the viewer.
Guidelines
We recommend using square and vertical formats when posting on Facebook and Instagram (both organic and paid). Why? Because this maximizes the space you take up in the feeds, as most people use their phones to browse through these channels.
Time for some serious business. Now we’re onto LinkedIn, where deals and recruitments are made, and an endless line of thought leaders post interesting status updates.
It is a great place to connect with people, so grabbing their attention can be really valuable. And as always, images are vital for doing that.
Your company logo image will lead your brand’s way on the platform. It’s generally just filled out with your logo.
This is probably the best approach for a platform like LinkedIn, but if you feel like trying something different, go ahead.
Guidelines
Here, we have a massive space for an image on your LinkedIn Page. It goes right at the top, so it’s some prime real estate to show what you’re offering.
Guidelines
This hero image refers to the ‘Life' tab company pages have when they signed up for the platform’s paid recruitment service.
It’s used to show off a company’s culture in order to attract recruits, so if you’re getting one set up, it’s best to aim for fun and happiness rather than gray suits and briefcases.
Guidelines
While brand fidelity and clarity remain the most important elements on LinkedIn, a beautifully turned-out LinkedIn Page is an invaluable asset and calling card for your brand.
Aim for polished, maximum-resolution photos. If recruitment is one of your goals, use your image and video real estate to show off your company’s best sides.
While videos are the aim of the game here, the right imagery can be the difference between new subscribers and being ignored entirely.
Successful YouTubers have learned the art of engaging previews, so this is the place to start.
The YouTube profile image isn’t as prominent compared to other platforms, but it’s still important.
What you choose is up to you. YouTubers often use a picture of their own face, while publishers and companies use their logos. Spend some time thinking about the best choice for you.
Guidelines
Also referred to as ‘channel art,’ this will sit at the top of your YouTube channel. It gets a lot of space, so it’s worth taking time over it.
Think about what will help explain what to expect from your channel. A good place to start is to look at the topics you most often discuss.
Guidelines
When you upload a video, YouTube can pick a frame from it as the image preview. This isn’t always suitable, though, mainly if the video is in the wrong aspect ratio or you want a more descriptive cover.
When you want to have your own image, you can create it separately. Take a look at some of the most subscribed-to YouTubers to get some inspiration.
YouTube Shorts are a great way to post snackable content. There are some different rules compared to regular YouTube videos. For one, to be able to post YouTube Shorts, you must have at least 1,000 subscribers.
Guidelines
Create a publishing schedule for your YouTube channel. Try to be consistent and post regularly to keep your audience engaged. Be sustainable and choose consistency over frequency to ensure you are posting quality content.
Pinterest is all about visuals. Over 480 million people use Pinterest monthly to discover trends and find inspiration about anything from weddings to decorating their homes, so it’s a prime spot for retail companies.
Getting the images right and showing off your products properly is essential.
The Pinterest profile photo doesn’t take up too much space on Pinterest, but it’s nice to give a human face to your boards.
Guidelines
You can add a cover image to your profile to make it more captivating and make it stand out.
Guidelines
Pins are all those images you see on Pinterest that other people have submitted. They act differently on different parts of the site, so the guidelines are a bit more in-depth for this one.
Guidelines
Once you’ve spent ages putting together some great pins in a board, you want the board to look good, too.
A board cover image can help users understand what’s on the board and entice them to click.
To set this, you’ll need to upload the image you want to use as a pin first.
Guidelines
Focus is key. Consider your target audience when creating a board, and make sure it is something that will be of interest to them. Keep in mind that the first boards on your profile are the most visible. Create a secret board where you collect content that inspires your content strategy.
TikTok is one of the trendiest video-sharing apps that people are going after. Not just people but brands have jumped on the bandwagon, too, to engage and reach new audiences. Here is what brands need to be aware of when it comes to dimension basics on the app.
@cocacola This NewJeans and J.I.D collaboration is Real Magic 🎤 🎶. Watch the full performance NOW. #RealMagic #CokeStudio #JID #NewJeans #HipHop #KPop #bunnies #Raptok #BestFlows
♬ 오리지널 사운드 - NewJeans - NewJeans
Your profile photo will be the first thing people see when they look at your videos. Brands usually use their logo for their profile photo.
Guidelines
TikTok is all about videos. To stick out and catch the attention of viewers, it’s important to get the dimensions right.
Guidelines
On TikTok, you need to grab the attention of the viewer in the first few seconds to pull them in. Put your key information at the start of the video and use audio and filters to make your video more fun. For content inspiration, look at the Discover feed to see what videos and sounds are trending at the moment.
Snapchat helps people and brands tell stories via fun filters and enticing content that disappears in 24 hours. Snapchat is also the network that introduced the well-known Story format that was later adopted by most of the big social networks.
Find the right dimensions for your brand to engage with the Snapchat community right below.
Keep in mind that Snapchat has a young audience, with over 61% of users between the ages of 18 and 34. Engage your audience with fun and playful content. Use Snapchat Insights to see which content performs best and adjust your content strategy for better results.
Now that you’re equipped with the key data on various social media image sizes, it’s time to apply those to your marketing strategy and day-to-day work on social networks.
Bookmark this always up-to-date guide to keep your social images as picture-perfect as possible.
Get all the social tea in our Social Media Professionals group on LinkedIn.
Understand and engage at the speed of social with the social suite built for our fast-moving world.
Leverage the industry-leading, all-in-one social media management solution.
We use cookies to improve your experience and give you personalized content. Do you agree to our cookie policy?
More info.By using our site you agree to our use of cookies —
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.