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[Webinar] Adaptive Leadership in Marketing: Navigating Change

Discover how to seamlessly align innovative marketing strategies with your overarching business objectives.

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Instagram

About Instagram

As one of the world’s largest social networks, Instagram plays a pivotal role as a vital marketing channel and extensive platform for global consumer opinion. As Meta Business Partners, we let you track conversations, create targeting and impactful marketing strategies, and even identify influencers to promote your brand!

In Our Products

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Consumer Research

Leverage the power of Consumer Research to monitor extensive historical data of up to 400 days for both owned and non-owned public Instagram Business Accounts. Track posts, comments, likes, and Reels to gain insights into your brand’s conversation among your audience. 

Expand your data collection further by requesting public post data using relevant hashtags on Instagram, enhancing your analytical capabilities.

Explore Consumer Research

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Influence

Within Influence, find the most popular Instagram profiles to help you build your brand. Sort by the amount of Instagram followers, average views, followers growth over time, engagement rate and so much more! Authenticate influencer accounta and view audience breakdown (age, gender, geography), top audience by country, and impressions. Collaborate with your team and with your influencers easily, keeping all data, reporting and reviewing in one place.

Explore Influence

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Publish

Edit, schedule, and publish your content on Instagram alongside your other social media channels with Publish. Use Brandwatch’s collaboration flows, unified calendar and shared content library to post images, carousels, reels and more – or, understand which organic posts perform well and turn them into ads with a single click. Grab the attention of consumers with great content then use product tags and Link in Bio to drive more sales, all within Publish.

Explore Publish

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Engage

Connect with your customers using Engage with Instagram.

Reply with text or reactions to Instagram DMs, Reels, comments on your own posts, page mentions and more. Set up feeds and messaging automations to make sure no mention or comment – no matter how big or small – goes unanswered. Use Engage’s collaboration workflows; labels, notes, and assignments to engage faster and save precious time using Brandwatch. 

Explore Engage

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Listen

Get access to 12 months of historical public Instagram Business or Creator accounts data within our Social Media Management tool – connect and authenticate your own Instagram Business Account and track key hashtags to gather even more powerful insights into how your content is being received and what your consumers think about your brand.

Explore Listen

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Advertise

Elevate your Instagram ad campaigns with our all-in-one interface in Advertise. Effortlessly create impactful campaigns and track and analyze results across multiple accounts and social networks all from one single interface to optimize your content and achieve better results.

Explore Advertise

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Measure

With Measure, you will be able to measure, analyze, and understand the performance of your organic, paid, and boosted Instagram posts, videos, and Reels. Gain insights from metrics such as: likes, reactions, shares, comments, link clicks, video plays, and engagement rate. Leverage these powerful indicators to curate impactful messaging that resonates with your audience.

Explore Measure

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Benchmark

Compare your brand to competitors and industry leaders to build a winning social strategy. Get access to the most recent Instagram metrics and insights to analyze your social performance against competition. With an additional layer of Instagram campaign intelligence, learn from your competitors’ best performing campaigns, hashtags and topics.

Explore Benchmark

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.