Brandwatch | BENCHMARK

Benchmark your social media performance

How do you know if your performance on social is actually good? — Use Benchmark to put your social strategy in context and learn from your competitors!

Benchmark is a powerful addition to your social media toolkit


Enhance your social media analysis with competitor metrics


Discover content and campaign inspiration from competitors’ posts


Leverage competitor insights for more effective brand engagement


Build holistic industry reports covering social performance and share of voice

Perform cross-network benchmarking

Get a snapshot of how your brand performs against competition across Facebook, Instagram, and X (formerly Twitter).

Track and compare metrics such as audience growth, post volume, and engagement. 

Discover competitors’ best content and campaigns

Monitor your competitors’ posts and user interactions to discover inspiration for your next campaign.

Search for words or hashtags in your competitors’ posts, or filter posts and dashboards by media formats to learn their content strategy for maximum engagement.

Save time with AI-powered competitor insights

With Iris content insights in Benchmark, obtain automated summaries of you and your competitors' latest posts instantly.

Identify when a competitor is performing well and run an AI summary to get an explanation of the underlying themes and topics that contributed to their success. 

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Ready to benchmark for a winning social strategy?

Book a meeting with your Brandwatch Account Manager to learn how Benchmark can be a game-changing addition to your social media toolkit.

Fill out the form to pick your time from the calendar and book a meeting.

Our Partners
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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.